Love Letter to the Indian Reader
There's magic in the way your fingers turn a page.
Nirav Mehta
Between the Pages: A Life Lived in Books
There are moments in life when words leave the page and quietly take root inside you. They become more than stories. They become something you carry—shaping your memories, guiding your imagination, and offering solace during the noisiest or loneliest hours. For as long as I can remember, books have been this quiet, constant presence in my life. They’ve helped me understand the world, yes, but more than that, they’ve helped me understand myself.
Nirav Mehta
Being a bookseller in India
The scent of paper and ink lingers in the air, a sensory invitation into the world of bookselling in India. The weight of a novel shifts in a customer’s hands as they flip through its pages, deliberating between this one or the other, or perhaps both. A bookseller watches from behind the counter, well-versed in this quiet ritual, knowing when to interject with a well-placed recommendation and when to allow the magic of the book itself to do the persuading. To be a bookseller in India is to inhabit a world that is as much about passion as it is about business, a profession that exists at the intersection of storytelling, commerce, and cultural preservation. It is a journey filled with both reverence for the written word and the endless struggle of survival in an age that sometimes seems eager to leave the physical book behind.
Nirav Mehta